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Business

Medway creative agency thinkzest praised for its communication campaign with train operator Southeastern

By: Dan Wright dwright@thekmgroup.co.uk

Published: 11:15, 06 November 2014

A Medway firm has been praised for its communication campaign after train operator Southeastern had its license to run services across the county extended until 2018.

Lordswood-based thinkzest, a creative agency, was tasked by Southeastern to manage its communications and has since created a campaign dubbed 'Meeting the challenge.'

Mindful of the challenges faced by the train operator, the thinkzest team created a video, press pack and range of marketing material within a two week time frame.

Southeastern train. Stock image.

James Massey, head of marketing at Southeastern, said: "The team at Zest has done a fantastic job in the time available, and everything has been well received.

"The video is excellent and I know that will get lots of positive reviews when it is shown in the coming weeks."

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The campaign was based on the everyday face of Southeastern and was people-focused, inspired by the idea of change, development and evolution.

Belinda Collins, client services director at Zest
"Zest has done a fantastic job in the time available..." - James Massey

Belinda Collins, client services director at thinkzest, added: “We were delighted to have been selected by Southeastern to build a campaign around the extension of their license.

"The team rose to the challenge brilliantly, working to very tight deadlines without compromising on quality and producing a fantastic, creative result for the client.”

The video created by thinkzest can be seen here: www.thinkzest.com/portfolio-items/southeastern/

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