Designer favourite Hugo Boss has opened a store in a designer outlet, providing its luxury fashion at affordable prices for Kent’s boardroom executives.

Boss Menswear is sell its footwear and clothes at 60% below normal retail prices after opening in Ashford Designer Outlet on Monday, creating 15 jobs.

The brand joins the likes of Tommy Hilfiger, Calvin Klein, Jaeger and Ted Baker which have launched discount stores at the centre.

It will host an intimate VIP sale tonight to celebrate the opening of the 2,500 sq ft shop.

Centre manager Michael Koelnberger said: “Ashford is renowned for its superior offering of international designers and this new addition will fit seamlessly to the current collection of fashion and lifestyle brands available throughout the centre.

“We’re confident the store will prove to be a big attraction for our shoppers, enabling us to enhance our shopping experience as a premium, high-quality destination.”