SHEPHERD Neame’s pioneering green plans have won a royal seal of approval.

During a visit to the Faversham brewery – his second in 10 years – the Duke of Kent was told that cutting energy consumption was a key part of its £9 million modernisation programme.

The Duke formally opened a £900,000 cask plant that boosts capacity, reduces waste and saves up to 10 per cent in fuel costs. Automated cask handling will also slash noise and the number of heavy loads carried by staff.

The 300-year-old family firm has further plans to cut energy consumption by 50 per cent in the brewhouse.

At the VIP opening ceremony, company chairman Miles Templeman said sustainability was an important feature of Shepherd Neame’s strategy.

“We are very pleased now that the rest of the country and hopefully the rest of the world, including China and the United States, are going to follow suit, and drive sustainability in the way we have been doing for some time,” he said.

This would combat climate change, reduce company costs, and enhance its reputation.

After arriving late because of technical problems with his helicopter, the Duke was given a guided tour of the brewery and the new visitor centre.

He took particular interest in two vintage steam engines and a robot used in the new keg plant.

In his only public comment, he told guests: “I am delighted to unveil this plaque.”

Following the ceremony, the Duke, accompanied by the Lord Lieutenant of Kent Allan Willett, joined guests for lunch and was presented with a replica of a silver Saxon drinking vessel, a quart of strong beer first brewed during his visit 10 years ago, and a company history.

Mr Templeman said later: “It was a very successful visit. His Royal Highness is interested in sustainability and what we’re trying to do here.

“He knows about beer and likes Master Brew.”

The Mayor of Faversham, Cllr Trevor Fentiman, attended the event, and added that Shepherd Neame was “good for Faversham and doing everything a good company should do”.