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A digital marketing agency is to offset its employee's carbon footprint in a bid to help tackle climate change.
Maidstone-based Reflect Digital has signed up to OffSet Earth which allows firms to offset its CO2 output by planting trees, installing solar panels and wind farms and investing in infrastructure for communities worldwide.
The decision by CEO Becky Simms comes hot on the heels of naturalist and broadcaster, Sir David Attenborough, who warned last week “the moment of crisis has come" in efforts to tackle climate change.
The CEO said: “Offsetting is one of the ways we're reducing our carbon footprint, and OffSet Earth, is exactly the kind of project we've been searching for.
“It invests in projects that remove more greenhouse gases than our own carbon footprints put in.
“I have been thinking for a long time now how the company can do more to support the environment.
“I heard about Offset Earth at a conference back in November, so as we were planning 2020 budgets it seemed the right time to get signed up, so we planned it into our financial year.
“Realistically I think it will only really start to make a tangible impact if more businesses make this a priority and take a step to tackle the climate crisis.
“The process was super simple to do, you sign up by selecting your team number and what level of business travel they are doing, which generates you a quote.
“This is shown as a financial figure but also shows you your climate-positive impact if you proceed, so for us, it means 324 trees will be planted each month which equates to 31.5 tonnes of CO2 being removed every month.
“For our team, it means they can feel comfortable in the knowledge that as a business we are offsetting their carbon footprint.
“Meaning any action they take personally or money they wish to donate to climate causes is all climate positive rather than offsetting, they already have that covered.
“Feedback from the team has been really positive that this is a great new benefit we have added, our impact on the climate is not often out of the headlines these days, so it is something we are all concerned about and it’s great to feel that through work we are doing something.
“I would wholeheartedly urge all businesses to start thinking about what they can do to support the climate and how they can minimise and offset their impact."
