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As the anticipation for Dreamland's opening grows, the park has announced partnership with six local businesses.
Each will play an integral part in the park’s function, with contracts at a number of food and retail units being signed.
The famous Margate-based amusement park looks to help the regeneration of the town – offering jobs to local people, with 83% of its employees from Thanet, and 94% from Kent.
Having signed these deals with the local outfits, the attraction is set to reopen on June 19, hoping to re-invent the town’s image.
Tickets went on sale back in March, and each of the first 500 fans to get their hands on one were given receive a piece of rollercoasting history in the form of a piece of the grade II* listed Scenic Railway, the jewel in Dreamland’s beachfront crown as the UK’s oldest rollercoaster.
The businesses which will be introduced include a new café bar venture, The Quarterdeck, located on the site of the former Punch and Judy pub.
The Quarterdeck will be run by local business owners, Violet Prigg and Gareth Shaw, who own the Proper Coffee shop on High Street. The venue will serve pub food and local beers, and also plans to work closely with the park, hosting year-round live events.
Also introduced into Dreamland’s family is Phases Dance and Fitness Studio, who have leased the first floor of the former Escape Nightclub on Marine Terrace.
Co-director of the fitness studio, Zoe Davies, worked at Dreamland’s cinema when she was younger, and has voiced her joy at returning: “The extra space will enable us to iuncrease our class repertoire, and include more workshops. We will also be able to offer corporate team building days, hen parties and gift experience days.”
The re-imagined theme park will also sell lines from local designers, including Whistable based ceramicist, Keith Brymer Jones. Margate’s own Zoe Murphy will contribute a range of exclusive souveniers and homewares, influenced by the history of Dreamland.
Other businesses will include clothing supplied for photoshoots to promote the park by Breur and Dawson, and Madam Popoff Vintage, based in the town.
Dreamland CEO, Eddie Kemsley said that the inclusion of local brands and businesses is great for the town’s image, contributing to the regeneration, spearheaded by the opening of the Turner Contemporary, back in 2011.
“I’m delighted we are able to showcase such brilliant Kent talent as part of the wider Dreamland experience. We recognise the importance of our opening to both the local economy and residents of Margate and the Thanet area.”
The park has been made possible by a large investment from local benefactors, and is the result of a 11-year long ‘Save Dreamland’ campaign.
Thanet District Council, the Heritage Lottery Fund and the Department for Cultural Media and Sport’s Sea Change Programme have worked together to boost the economy and restore Margate to its former glory.