Good customer care improves bottom line performance, bosses of small firms will be told next month. (Oct)

Active Business Creation (ABC), a group of entrepreneurs that meets up regularly in Medway, is hosting a special breakfast seminar called “Profit from Customer Care.”

Robert Brown and David DiCara, founders of The Customer Care Clinic, will spell out how businesses can profit from caring for their customers and not just offering a basic service.

They will say how going the extra mile can really make a big difference to financial performance.

Mr Brown spent a large part of his previous career with British Gas. He said: “There is a distinct difference between customer service and customer care.”

Mr DiCara, a business mentor, trainer and workshop presenter, added: “Good customer care is less about what you do and more about how you do it.”

The event, open to all small businesses, on Wednesday, October 7, is being held at the Holiday Inn Rochester between 7am and 9.30pm.

Bookings to Chris Turner on 01634 231465, or email Chris Verbiest of Verbo Computers, Northfleet, at cj@verbo.com