THE first of Norfolkline’s new ferries has been launched into action, representing good news for the port and the largest investment the Channel has seen in 10 years.

Maersk Dunkerque came into service last week, and the company plans to introduce two new ferries in January and July, to replace the Dawn Merchant, Midnight Merchant and Northern Merchant, which have been with the company since it started sailings in 2000.

The interior of Maersk Dunkerque shows a huge importance has been given both to tourists and the needs of long-distance drivers.

A fresh, modern look has been created and managers are confident they have more space on board than capacity, saying the days of rushing for a seat, then remaining in it the entire crossing have gone.

Massage chairs, costing £7,000 each, and free to use, have been installed, the ferry is non-smoking throughout, while a cinema and games room, featuring PlayStations, have been added.

Drivers have the benefit of male and female showers and a lounge and eating area.

Maersk Dunkerque, which was built in Korea, makes the crossing in an hour-and-a-half, meaning more sailings can be offered.

And extra shore and sea-based jobs could be created with the extra capacity of the ferries.

Wayne Bullen, Norfolkline’s freight sales manager, said when the service started it was no-frills.

He said: "Freight started the route and we have built up a very loyal freight base,” said Mr Bullen. In five years we have 2,000 accounts and we are getting a percentage of freight volume. But, we believe there is a market for both passengers and freight, reflected in the design of the ferries."

In 2000, Nofolkline carried 27,000 freight vehicles. That figure is predicted to reach 400,000 by the end of this year.

"Other companies have gone to Dunkirk and failed," added Mr Bullen. "Norfolkline is serious and customers can see we are prepared to invest and get it right."