by business editor Trevor Sturgess

Kent-based housebuilder Bovis Homes Group says the market is stable and expects to sell more properties this year.

It anticipates increased legal completions from a greater number of active sales outlets and stronger sales rates, higher average sales price, especially in the south, and improved profit margins.

The group, based in New Ash Green, recently achieved a maximum five star rating in the Home Builders Federation’s annual customer satisfaction survey.

Bovis said trading in the 19 weeks to May 11 had been strong, achieving 783 private net reservations (2011: 589), a 33% increase. This was driven by a 23% increase in the average number of active sales outlets to 82 (2011: 67), and a 9% improvement in the sales rate per sales outlet.

The number of visitors to the group’s sites has also increased by 51% in the year to date compared to the same period last year.

In a statement, it said: "The Group remains confident of its prospects for 2012.

"Based on current market conditions continuing, it is anticipated that increased legal completions at a higher average sales price and at an improved gross profit margin, alongside improved overhead efficiency, will deliver a return on capital approaching 7.5% in 2012 (2011: 5%)."