Adrian Reeves, left, and Richard Ells, who are celebrating the 15th anniversary of their company, SiteWizard, of Maidstone

Although the banks said "No" at first, Adrian Reeves and Richard Ells were convinced their website idea would prove a winner.

And they were right.

It was in October, 1996, that the two young entrepreneurs formed a partnership which over the next 15 years would develop into SiteWizard.co.uk

They were determined to prove their idea had merit and self-funded the development of their idea for an all-in-one website design system.

Their creation would become one of the earliest CMS - Content Management Systems - on the market.

It has now grown into the product which more than 3,000 clients use to manage their websites. SiteWizard has become one of the UK's most recommended website design companies.

Initially, customers would choose a site design and build their own website, but it soon became clear that small to medium businesses demanded the same professional eye for design as their larger competitors, but wanted it at a fraction of the price.

By recruiting and training a design team to incorporate their Photoshop bespoke designs into the SiteWizard CMS system, a massive time-saving was achieved over conventional design, allowing SiteWizard to create beautiful, bespoke websites at a fraction of the normal price.

SiteWizard, based in Albion Place, Maidstone, won the National Business Awards Bright Business prize for software in 2004.

Far from resting on their laurels the duo invested in a new piece of software to give SMEs (small to medium enterprises) the ability to have corporate quality ecommerce software on a small business budget.

As Adrian and Richard's business has developed, additional services have been added due to demand from their clients. When the pair decided to move their model to encompass Search Engine Optimisation the success continued.

Many of their client's websites are now being optimised to ensure that they are found on the first page in Google, and the results and client feedback are amazing.

Adrian said: "We have an amazing team at SiteWizard.

From day one of a client coming on board they are looked after and their design ideas are developed to a fully-functioning website.

"Our clients are important to us and we want to ensure that they are looked after whether they are talking to their account manager or receiving technical support.

"By not tying businesses into a contract and giving them a 30-day money back guarantee, they have the freedom to leave us at any point which means that we have to deliver the best service we can every day."

SiteWizard now boasts a team of more than 25 who design, develop and support websites, online shops and search engine optimisation solutions.