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Stalls selling Kent food and tourist attractions have pitched up in Bluewater shopping centre in a scheme dubbed Best of Kent.
Four businesses have taken stands, known as pop up retailers, at the mall in an initiative organised with tourism body Visit Kent.
Macknade Fine Foods based in Faversham have a stall on the Lower Rose Gallery.
It stocks over 120 products from Kent including cheese, groceries and beverages.
The retailer, which was named Best Local Retailer 2015 at the Taste of Kent awards, will be hosting tasting sessions throughout its stay.
The Creative Foundation, an independent arts charity based in Folkestone, has its pop-up on the Upper Rose Gallery.
It will be hosting a series of artists and makers, workshops and demonstrations.
The Experience Leeds Castle stand on the Lower Thames walk gives visitors a chance to learn about the 900-year-old estate.
The Wooden Spoon in Wye, near Ashford, has taken up a space on the Upper Rose Gallery where it is selling its preserves.
It will also be offering Kentish Afternoon Tea to guests.
Robert Goodman, Bluewater’s general manager said: “Each of the four adds to the overall Bluewater experience.
“They have all been very popular with our guests already. We are delighted to be showcasing such great local businesses and products.”
Sally Roger of Visit Kent said: “Best of Kent is a great initiative. Each of the four pop-ups offers something very exciting and unexpected for Bluewater’s guests.
“The initiative is the latest in a series of innovative pop-ups to appear at Bluewater.
“Brands such as Tesla, Volvo and Science Museum have all created highly successful brand experience stores at Bluewater in the last on year.”