A new sports car dealership has opened as part of a £7 million redevelopment project.

With a number of showrooms across Kent, the Motorline Group has welcomed Maserati to its family.

The dealership started welcoming customers this week, as the group continues to regenerate in the Parkwood complex.

The five-car facility officially launched in Maidstone as representatives from across Europe for the luxury car brand attended.

Offering a cutting edge workshop, the new-look site provides a showcase for Maserati’s full-range of models including the Quattroporte, Ghibli, GranTurismo and GranCabrio.

The Motorline Group was founded in Canterbury back in 1972 and it operates as a new, used and aftersales activity car dealer across the UK – with sites across the county in Ashford, Canterbury, Dartford, Maidstone, Tunbridge Wells, and Gillingham.

Officially opened on 9th June, the dealership had an exclusive launch event, where the first guests had the opportunity to explore the new showroom and see the cars first hand.

As the second Maserati dealership to open its doors in the UK this year, Motorline Maserati Kent is one of just 18 showrooms, plus one full service facility, in the luxury Italian marque’s growing UK dealer network.

Peter Denton, regional manager for Maserati in north Europe, said: “It’s a real pleasure for Maserati to announce our new partnership with Motorline Kent; a dealership with a great reputation, known to clients for providing superb customer care and expert knowledge.

“Motorline partners with Maserati at an inspiring time and I am looking forward to working with the team in Kent to keep building on our success.”

Motorline Group has become one of the UK’s largest motoring groups with over 900 employees and dealerships across Kent, West Sussex, Surrey, Bristol and South Wales – the group continues to expand its portfolio.

Glen Obee, chairman, said: “Motorline has been a big part of the Maidstone community for seven years.”

“With this major investment in dedicated new facilities at Maidstone, we will continue to offer some of the best motor deals in the region, as well as the outstanding levels of customer service and aftersales services for which Motorline is well-known.”

The new Maserati Maidstone showroom is based on Bircholt Road, Parkwood Industrial Estate.