Mountain Warehouse, the UK’s largest outdoor retailer, is to launch its first TV advert designed by a Kent agency.

Tunbridge Wells-based SWC Partnership created the campaign, due to air in October on Sky Adsmart, a service which plays different ads to different households watching the same programme.

Media planning and buying will be handled by SWC partner AMS Group.

Mountain Warehouse has 242 stores in the UK & overseas, including at the Dockside Outlet in Chatham.

SWC co-founder Simon Cristal said: “The Mountain Warehouse appointment is a genuine endorsement of the services we provide our clients, whether it’s brand strategy or inspirational creative solutions that motivate consumers.”