INDEPENDENT Growth Finance, a commercial finance company based at Kings Hill, West Malling, has shortened its name to IGF.

The company says the new identity reflects IGF’s broader range of products and services and reinforces the firm’s branding in its core markets. It wants to be seen as more than a factoring and invoice discounting business.

IGF specialises in the small and medium sized business (SME) market, helping start-ups as well as firms with £10million turnover.

It was established in 1997 and provides working capital funding, sales ledger management facilities, credit control services, bad debt protection, direct debit facilities, debt recovery services, payroll facilities, asset finance and commercial finance for companies nationwide.

Commercial director Mark O’Neil said: "This is an exciting time for IGF as we embrace our new identity and move forward in our ambition to be known as the leading independent commercial finance provider in the UK market.

"We believe we’re justified in saying we can now genuinely offer all of the finance services a UK SME could need."

IGF is part of the Greater London Enterprise Group of Companies, an economic development and investment company owned by the London boroughs.