A digital events company is set to create 46 jobs in three years after launching a new online diary system designed to help organisers avoid date clashes with rivals.

Claimaday.com hopes its National Events Diary will boost attendance and revenues at the 17 million public events held in the UK each year.

The Faversham-based company aims to minimise the chance of festivals and shows competing for footfall with its database of what is going on in the nation.

It lists famous events like Glastonbury down to local seminars and fetes, aiming to be a one-stop-shop for organisers checking the viability of a specific date.

The company was founded by entrepreneurs Claire Burroughs from Tunbridge Wells and Derrick Swain from Faversham, who persuaded business strategist and angel investor Louise Cox-Chester to become an investor and board member.

Since then, the start-up has received £121,213 from the TIGER fund – a Kent County Council interest-free loan scheme for businesses in north Kent.

It aims to invest in Kent-based products and services, as well as creating long-term job opportunities and training in Swale for up to 46 people over the next three years.

The company has also signed up TV weather presenter Kaddy Lee-Preston as an ambassador.

The idea came about through Ms Burroughs’ experience of planning events, when an unfortunate date clash gave her the light bulb moment.

She said: “I experienced that terrible realisation when organising an Institute of Directors Kent golf day that it clashed with another major business event in Kent attracting the same people.

“This can be both a cost issue and one of reputation and I vowed to find a way to never let it happen again.”