New Ashford United Football Club owners target two promotions in six years

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The new owners of Ashford United have set out their plans to create a sustainable football club for the future.

Lloyd Hume and Dave Warr want to build a club that is self-funded, and has a thriving youth development and academy set-up.

The duo have also targeted two promotions within six seasons for the Isthmian South East League side, with the aim of reaching the National League South.

After visiting the club several times and having seen the potential, they decided to take the plunge and buy it.

Ashford United owners Dave Warr and Lloyd Hume
Ashford United owners Dave Warr and Lloyd Hume

“Ashford United is a sleeping giant with a big catchment area,” said Hume. “We want to revive its fortunes, but in a sustainable way by building a solid platform, without simply throwing money at it.”

So far, Hume and Warr have invested £2 million in the purchase of the club, as well as the repair and maintenance of the buildings and facilities at the ground and creating more than 500 parking spaces.

“We are doing everything in order of priority,” said Hume. “We want to get the infrastructure right and ensure that the facilities are capable of delivering to a high level for the next 15 to 20 years.”

The owners have also brought in a new management team and playing staff. That includes the experienced pair of manager Danny Kedwell and his assistant Dean Beckwith, as well as director of football and UEFA pro tutor Alan Walker.

“Danny has recruited a whole new team,” said Hume.

“So all that we ask is supporters are patient as it usually takes time for a new side to gel properly.

Dave Warr and Lloyd Hume with Neil ‘Razor’ Ruddock. Pictures Ian Scammell
Dave Warr and Lloyd Hume with Neil ‘Razor’ Ruddock. Pictures Ian Scammell

“Also, Alan will be spearheading our new development centres and soccer schools. He will be going into local schools to promote the club’s youth development programmes and get kids interested in joining.”

Hume’s wife Charlotte will also be running the club’s sales and events, engaging with local businesses on community initiatives and sponsorship. Neil ‘Razor’ Ruddock has also been appointed ambassador for the club.

Hume said that 50% of any profits made by the club will be ploughed back into its infrastructure, while the other half will go towards the team.

“Lastly, I would like to pay tribute to former owners/chairmen Don Crosbie and Derek Pestridge, who have done a fantastic job of keeping the club going,” said Hume. “But now we have entered a new era where we have ambitions to move this club forward.”

Click here for more details on the club, ashfordunitedfc.com

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