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The founder of a new law firm has kept his own name out of its title to avoid sounding "stuffy".
Jeremy Betts has set up My Brief Solicitors in Chatham Historic Dockyard to specialise in driving and business law.
The solicitor, with 17 years' experience in criminal law, says it has long been his dream to open a law firm but he wanted to do things differently.
He said: "I want to get away from the stuffy image of naming law firms after the names of the partners. As far as I am concerned, the most important people in our company are our clients and we are here to help work with people who have to take advice from a solicitor.
"Having just launched my own business I realise I can be of tremendous help to others starting their own businesses. We will offer fixed price services to evaluate the owner's needs and point them in the right direction." Mr Betts, born in Rainham and a former student at the Howard School, aims to help start-up business with a legal "health check".
He is also offering advice to drivers in danger of losing their licences and jobs because they are close to totting up 12 points. Cases involving driving while using a mobile phone, as well as criminal cases not involving legal aid, will be part of his brief.
Mr Betts is joined in the venture by his wife Charlotte, who will manage the company's offices in the restored Dockyard Joiner's Shop.
A website gives information about the company's services.