BUSINESS Baubles, the innovative promotional company founded by Tim Cadel, aims to boost business at a national exhibition.

The company, based in Chainhurst, near Marden, will be one of 200 exhibitors at the National Incentive Show being held at the NEC, Birmingham, on September 14-16.

Mr Cadel hopes the exposure will help him tap further into the multi-billion pound promotions and incentives industry.

British companies spend more than £20bn a year on products and services to promote sales, reward dealers and to motivate staff.

"Any message, any colour, any occasion" is Business Baubles' philosophy and it seems to be paying off.

The company has been used for events, promotions, merchandise, anniversaries, fund raising, souvenirs and Christmas.

Mr Cadel even produced a distinctive gold bauble for the ill-fated Beagle mission to Mars.

The National Incentive Show presents the latest innovative and exciting products and services for companies looking for ideas to meet these objectives.

Sarah Porter, show director, said: "This is an ideal opportunity for Business Baubles. They have the chance to meet hundreds of marketing, sales and personnel directors looking for refreshing ideas on how to reward and incentivise employees, how to build more fruitful relationships with customers or how to find branded items and the perfect promotion for a marketing campaign."