BLUEWATER shopping centre has chosen cube Publishing to produce its new customer magazine, launching in November. The glossy title will have an initial print run of 500,000 and will target Bluewater's principal customer groups.

Distribution will be through cube's parent, Associated Newspapers. The magazine will carry both retailer and branded advertising and will be published quarterly.

Paul Lucchinelli, Bluewater's general branch manager, said: "Bluewater is a unique shopping and leisure destination which has enjoyed tremendous success since its launch in 1999.

"We are now intent on taking the business into a new phase and we believe that cube's innovative magazine concept together with the newspaper distribution package will help us to build on our market leading position."

Jackie Newcombe, cube's managing director, said: "This is a very big win for cube. Bluewater is a fantastic business and we are privileged to have the opportunity to produce a magazine for them which will help develop the business further.

"It is particularly pleasing that Bluewater has chosen cube when so many other big customer publishers have courted their business since they opened."