ONE of the world's leading experts in corporate identity and branding will be guest speaker at the inaugural annual Kent Marketing Lecture.

Wally Olins co-founded international brand consultants Wolff Olins and was chairman of the company until 1998. He is currently chairman of Saffron, the new London and Madrid-based branding consultancy.

His lecture takes place at Leeds Castle on October 8 and is the first in a series of regular events organised by the Kent branch of the Chartered Institute of Marketing (CIM) in partnership with Business Link Kent.

Mr Olins will be speaking about branding and identity, and giving tips on how to create a successful brand.

"We are pooling our resources with those of Business Link Kent to bring the maximum benefit to marketing professionals in Kent," said Kent CIM Chairman David Brooker.

"Having Wally address the first of our events gets us off to a high profile start and sets the standard for the rest of the year."

For further details about the lecture, which is also open to non-members of the CIM, please contact David Brooker on 01732 744317 or David.Brooker@nationwide.co.uk.