A TOP-CLASS conference centre could be one of several dramatic changes coming to Kent County Showground as it shifts its focus from the declining farming sector to new activities.

Plans have been outlined that would bring new business to the Detling Downs site.

Projects under consideration include: a conference centre; an exhibition arena; an equine centre of excellence, including a training venue for the 2012 Olympics; education and research facility for veterinary science in association with Hadlow College; and a farming heritage centre and rural library.

While keeping its traditional links with farming and horticulture, the Kent County Agricultural Society (KCAS) wants to widen its facilities to counter rural decline, cater for other markets and tap new sources of revenue.

But KCAS insists that possible changes, which are bound to involve new roads, remain a wish list, with nothing set in stone.

George Jessel, vice-chairman of KCAS, has outlined ambitious plans for a multi-purpose showground to members.

Mr Jessel said: "This is an exciting project and one which will bring new life and focus to the farming and rural communities in Kent and also secure the future of the society and the showground well into the 21st century.

"Obviously the Kent Show will continue to be the main focus of the society’s attention and the redevelopment of the site will go a long way to enhance and improve what we have to offer at the show."

KCAS has told local councillors that farming and rural infrastructure are under threat and the society is perfectly suited to help the rural community’s fight back against the natural erosion of their way of life.

It believes Detling Downs is well placed at the heart of the county to take advantage of the growing demand for conference and event facilities. But the ambitious plans will be controversial, with some residents likely to fear serious impact on the surrounding countryside.

However, KCAS has pledged to maintain green values, saying that any development would be consistent with the best in Area of Outstanding Natural Beauty strategies.

KCAS officials are talking to consultants about drawing up a feasibility study and business plan. They promise to outline plans at a public meeting next summer.

KCAS is working with Maidstone council, Kent County Council, South East England Development Agency and Kent Downs Area of Outstanding Natural Beauty.

KCAS was founded in 1923 to promote and support agriculture and allied industries in Kent.