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Online retailer Asos has completed a £265million deal to buy three of the nation's best known fashion outlets - Topshop, Topman and Miss Selfridge.
But all existing stores - including a number across Kent - will close.
Topshop alone had outlets in Canterbury, Maidstone, Dartford, Tunbridge Wells, Broadstairs and Bexleyheath.
All but 300 of the 13,000 staff working across the stores are expected to lose their jobs.
The deal will see Asos acquire the brands with an additional £30m spent to snap up all remaining stock.
It also includes the HIIT fashion brand.
All were previously part of Sir Philip Green's once all-mighty Arcadia Group.
But after years struggling to combat changing shopping habits, it fell into administration in November.
Last week it was confirmed online retailer Boohoo was in talks to acquire the group's other major assets - namely the brands of Dorothy Perkins, Wallis and Burton. It completed a £55m deal to buy Debenhams last month.
All talks will see the bricks and mortar outlets close and the brands move online only.
Nick Beighton, Asos CEO, said: "The acquisition of these iconic British brands is a hugely exciting moment for Asos and our customers and will help accelerate our multi-brand platform strategy.
"We have been central to driving their recent growth online and, under our ownership, we will develop them further, using our design, marketing, technology and logistics expertise, and working closely with key strategic retail partners in the UK and around the world."
Asos says its aim is to become the "number one destination for fashion-loving 20-somethings worldwide".
Evans, another retailer within the Arcade portfolio was sold to Australia's City Chic for £23m in December.
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