Inward tourism agency Visit Kent has penned a partnership deal with a company advocating car-free leisure travel.

The deal has been agreed with Good Journey which has been promoting sustainable transport and tourism since its formation in 2018.

It will work with businesses across the county to get more visitors through their doors but without using their cars by promoting discounts for those travelling by foot, bike, bus or train.

It comes hot on the heels of Visit Kent’s Sustainable Tourism Action Plan which outlines key steps it and other tourism businesses and partners can take in the transition to net zero by 2030.

A spokesperson for Visit Kent explained: “Businesses who sign up to a Good Journey membership can cut carbon, increase income, reduce car-park congestion, and help more people enjoy Kent using great public transport links provided by Southeastern and Stagecoach.

“Plus, businesses with a membership with also receive promotion via Visit Kent’s marketing activity.

“But it’s not only businesses who will benefit from the partnership; visitors to attractions participating in the Good Journey membership will also receive exclusive discounts when travelling by public transport. With the likes of Dover Castle, Wildwood Kent, and Leeds Castle already welcoming car-free visitors with discounts.”

Visit Kent’s CEO, Deirdre Wells, added: “With such fantastic public transport links across Kent, those within and outside of the county will now have even more reason to visit our iconic attractions, sample our fantastic food and drink, and immerse themselves in our unforgettable experiences – all with the planet and their pockets in mind.”