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The UK's largest vaping retailer has opened its latest store in the county.
VPZ has invested £80,000 into the property in Tonbridge High Street.
The store, which specialises in vaping and alternative tobacco products, has created five new jobs.
It will be the chain's 145th store to open in the UK as the retailer forges ahead with plans to treble its store footprint to 300 by 2021.
VPZ director Doug Mutter said: “At a time when many businesses are exiting high streets across the country, we are committed to creating jobs and investing in communities throughout the UK like we are doing here in Tonbridge.
“Each new store opening helps us to achieve a greater reach, providing us with a platform to engage and educate even more smokers on the benefits of switching to vaping.”
Over its opening weekend there will be a host of special offers for customers to mark its arrival.
In September, VPZ launched its UK wide support service for smokers allowing them to access support and educational advice on becoming cigarette free from its staff across its network.
The Tonbridge store will also be equipped with a carbon monoxide testing and lung capacity monitor allowing customers to regularly track their journey to becoming cigarette free.
Mr Mutter added: "Vaping represents a huge public health opportunity and the market will continue to grow as increasing numbers of smokers recognise its effectiveness in helping people to quit smoking.
“Consumer education is crucial too and our knowledgeable staff are always available with advice and support that helps make it easy for smokers to make the switch and give up cigarettes once and for all.”
