TAKE One Media, the market-leading tourism literature display and distribution service in the UK, is on course to distribute around 60 million tourism leaflets and mini-brochures to hotels, tourist information centres, motorway service stations and other outlets this year -- an increase of 20% on 2002.

Fears about war in Iraq has prompted many in the industry to predict a bumper year for domestic tourism as consumers opt for a holiday closer to home.

Take One Media's figures support this as more and more UK tourist attractions sign up to distribute their promotional literature via the company's nationwide network of attractive and strategically-positioned display racks.

Based on the Orbital Park in Ashford, it also has sites throughout the UK, including Doncaster and in Somerset.

Director Ros Debling said: "Our customers in the tourism industry have been quick to recognise that they have a great opportunity to tap into a greater demand for domestic holidays and short breaks this year.

"We have more clients this year, all keen to make full use of our tourism literature display network that stretches from Cornwall to Yorkshire and beyond."

The company is spending £300,000 on upgrading and expanding its service to clients this year.

The investment has meant that Caxton Take One Media, based in Kent, and Oak Leaf Take One Media, based in Doncaster, have been rebranded as Take One Media. The company has also recently bought West Country-based Leisure Marketing, which is being re-branded Leisure Marketing Take One Media.

A major literature rack upgrade programme is well under way, while its distribution fleet of vehicles have now been re-liveried with Take One Media branding and all staff have been issued with new uniforms. The upgraded leaflet fulfilment distribution service to Tourist Information Centres --- re-named Top-up -- has been well received.

Take One Media also has exclusive contracts to maintain display racks in Moto Service Areas, with an average 40,000 “footfalls'” a week, and at selected supermarket chains, where an average 35,000 people visit a week.

They have a team of 40 staff based in six local offices and depots throughout the UK.