Swiss luxury watch brand Breitling is opening a store in Bluewater shopping centre.

The 1,583 sq ft boutique will open this autumn and will stock the company’s full range, including its Navitimer, Transocean and Professional models.

Russell Loveland, portfolio director at Land Securities, which owns a controlling stake in the Bluewater, said: “Breitling is a very strong addition to Bluewater’s premium offer.

“They join Montblanc and Jo Malone as another key Bond Street retailer to select Bluewater as a complementary location for their brand.”

Breitling is owned by Aurum Holdings, the UK’s largest luxury retailer of brand’s like Goldsmiths, Mappin and Webb and Watches of Switzerland.

The family business is one of the last remaining independent Swiss watch brands and is distinct in producing its own mechanical chronograph movements.

The move comes after Bluewater revealed it has enjoyed a 21% increase in jewellery sales so far this year as it tries to market itself to high-end shoppers and retailers.

Aurum Holdings executive marketing director Ruth Benford said: “Bluewater is a premium location highly regarded by affluent consumers.

“Consequently, it has a track record of delivering exceptional levels of sales of luxury watches and jewellery, which we have seen with our own brands, Goldsmiths and Mappin and Webb, making Bluewater the perfect location for a Breitling boutique.

“This is an exceptional move for us and one we are confident will make a very positive contribution to the brand’s performance and profile.”

CBRE acted for Bluewater. Harper Dennis Hobbs represented Brietling.