Canterbury's Apprentice star Vincent Disneur was fired last night after making a dog's dinner of the latest challenge.

Vincent must have thought he was safe after Lord Sugar first fired team mate Ellie Reed.

But he then turned his wrath on the 29-year-old telecoms software salesman who led his team to defeat in the challenge to market a new pet food.

The multi-millionaire business magnate was uninmpressed with team Logic's thinking in branding their dog food, Every Dog.

He told the telecoms software salesman: "I’ve got the feeling that you are too in awe of other people and that you are playing a bit of a risky game in strategising by bringing the wrong people in here, so I think a message needs to go back that, Vincent - you’re also fired."

It was suggested he might have saved himself from the sack had he brought Jim Eastwood back in the boardroom who had been responsible for the flawed Every Dog concept.

Vincent, 29, had been on the losing team in the previous four challenges when Lord Sugar decided he should be project manager to showcase what he could do.

But it ended in another defeat for team Logic which was the final nail in the coffin for our Canterbury man who has now gone back to his real job.