RESEARCH by Virgin Cars, the leading independent online car retailer, reveals that savings available on clinching a new car motivates 70 per cent of car buyers, dispelling the myth that it is the lifestyle images linked to the brand promoted by manufacturers.

And 25 per cent of car buyers also cite convenience and simplicity as motivating a new car purchase, while a third state that customer service is a priority. The online shopper who browses and then buys with Virgin Cars can save an average of £2,453, around 13 per cent on a car.

Ian Lancaster, chief executive of Virgin Cars said: "Borrowing is the cheapest it has been for nearly 40 years, so now is a great time to shop around for your dream car and make a saving. At Virgin Cars we can save you up to 25 per cent off manufacturers' UK list prices on over 1,300 models. Because we are independent we can offer you a choice of makes to suit your driving needs."

Since Virgin Cars was launched in 2000, about 7,000 cars have been sold.

More details from 0845 270 2277, or access the website at www.virgin.com/cars