A Kent charity is going nationwide today.

For one day only, Microsoft's search engine Bing is allowing the air ambulance to make an unusual landing... on its home page!

That will give the Kent, Surrey & Sussex Air Ambulance Trust a chance to tell its story to Bing's 11 million UK users.

The home page includes an image that celebrates Kent, Surrey & Sussex Air Ambulance’s work, as well as in-depth information about the charity its work.

The Kent, Surrey & Sussex Air Ambulance Trust was chosen by the British public as part of Bing’s ongoing Help Your Britain campaign, which features a different user-nominated charity on the homepage on the final Friday each month.

Run almost entirely on voluntary donations, the charity provides a Helicopter Emergency Medical Service (HEMS) to people living and working in the Kent, Surrey and Sussex counties.

The air ambulance attends to victims of life-threatening accidents, medical conditions or illnesses.

With the air ambulance responding to 4-6 medical emergencies every day, 365 days a year, the charity can reach any location within the Kent, Surrey and Sussex area within 20 minutes, significantly reducing the chances of fatality or serious physical disability.

Hot spots on the homepage will provide users with additional information about the challenges that Kent, Surrey & Sussex Air Ambulance faces through its life-saving work.

Users can also watch an in-depth video (www.bing.com/helpyourbritain) featuring members of the air ambulance’s team to find out more information about the charity, including details of how they can make a donation, by visiting Bing’s Help Your Britain page.

Adrian Bell, CEO of Kent, Surrey & Sussex Air Ambulance said: "Most people are aware of the vital work that Air Ambulance services in England and Wales carry out in dealing with major medical trauma.

"However not everyone knows that Air Ambulances in England and Wales are charities. The Kent, Surrey & Sussex Air Ambulance does not receive any statutory government funding and relies almost entirely on donations.

"Our fuel costs are a significant part of the charity’s expenditure and currently there is no exemption on vat on fuel for Air Ambulances.

"We understand that the RNLI has been exempt from paying this charge since 1977 and we would appreciate Air Ambulances being treated in a similar fashion when undertaking life-saving missions."

The charity is the second user-nominated charity to feature as part of Bing’s ongoing Help Your Britain campaign.