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Kent indie band Burning Shapes will become the first ever act to release an entire album using QR codes.
The indie outfit, who hail from Sevenoaks, Faversham, Maidstone and Paddock Wood, have decided to release their debut album in stages through QR codes, the barcode-like boxes that are popping up on posters and flyers through letter boxes across the nation.
The album is due in October and will be released on their own label Friendly Tribe.
The four-piece knew they would need to do something to generate some interest in their sound, which is like a slightly mellower Kasabian covering Paul Weller tracks.
Frontman Toby Uffindell: "Being a small label, we had to think of an inventive way to get the music out there."
"We started to look at things we could do with social networks and technology and came across QR codes.
"Initially the idea was to use them on posters but then as the release date got closer it grew into giving people the whole album using codes.
"It is rewarding fans for getting on board early."
The band are keeping the name and track listing of their album a secret so fans who use the codes can find out first.
They have done their research and are confident no other band has ever released a whole album using QR codes.
In the months leading up to the official album release in October, fans can download free content by scanning the QR codes using their smart phone.
Non-smart phone users can get in on the action uploading camera phone images of the QR codes to an online reader.