Backed by some of the automotive world's biggest players - BMW, Nissan, Renault, Toyota and Vauxhall – the 12-month long ‘Go Ultra Low' campaign will prompt car buyers to consider the benefits of pure electric, plug-in hybrid and extended-range vehicles with information about their low running costs, ease of charging and impressive range.

Consumers will be directed to new website, (www.GoUltraLow.com) offering information about owning and running such vehicles, the makes and models available and the locations of the thousands of publicly available electricity charging points.

Commenting on the campaign, the Deputy Prime Minister, Nick Clegg MP, said, "Electric cars are one of the most promising of our green industries and we want to secure the UK's position as a global leader in both the production and adoption of these vehicles.”

Furthermore, to support the existing charging network, the government has unveiled an £9.3m investment in additional charge points located at various public places and to encourage take up by local authorities.