Wayne Hemingway has been brought in to develop the Dreamland project

Designer Wayne Hemingway has been handpicked to breathe new life into the Dreamland development.

The former Red or Dead clothes designer - who built The Bridge development in Dartford - is to spearhead the design and revival of the Margate landmark - dubbed one of the UK's best-loved amusement parks.

Wayne and his wife Gerardine built up their business selling secondhand clothes on Camden and Kensington markets in the early 198s.

He went on to achieve global success - winning the British Fashion Council's Streetstyle Designer of the Year Award for three consecutive years.

Now Dreamland owners, the Dreamland Trust, have hired HemingwayDesign to help bring their vision of their retro theme park to life.

Attractions would include the Grade II*-listed Scenic Railway, which was badly damaged in an arson attack four years ago, and other historic rides, saved from theme parks across the country.

Margate's seafront could be transformed

Nick Laister, chairman of The Dreamland Trust said: “We are really excited about HemingwayDesign’s appointment as our creative designers.

"Wayne and Gerardine have created some truly great places, from the transformation of Boscombe seafront to the regeneration of a rundown housing estate in Norfolk.

"At Dreamland, HemingwayDesign’s job will be to bring our proposals to life, and I have no doubt that they will exceed our expectations.

"Wayne and Gerardine and their team have a genuine passion for the British seaside and for the Dreamland Margate project. I am delighted to welcome them onto our team.”

The Dreamland Margate restoration project represents a multi-million pound investment from the Department for Culture Media and Sport’s Sea Change Programme, the Heritage Lottery Fund and Thanet District Council, as part of Margate's regeneration.

An artist's impression of the Dreamland landscape

Mr Hemingway said: “To say we are excited about embarking on this journey to work with The Dreamland Trust, Thanet District Council, and the local community in bringing a new vibrant life to an iconic British seaside institution is a massive understatement.

"Having visited Margate over the past few months and seen the grassroots creative revolution that is taking place we are thrilled, nay cock-a-hoop at the potential of the place and can’t wait to get stuck in.

"We fully understand the scale of the task but with the creative community of Margate and environs we can deliver something of international significance.”

Leader of Thanet District Council, Cllr Clive Hart, said he was delighted to welcome HemingwayDesign onto the project.

It was, he said, "fantastic news and I hope serves as a timely reminder that the council is serious about our aspirations for the future of this important site.”

The Dreamland Trust, working in partnership with Thanet District Council, is working toward opening Stage One of the project in 2014.