"I think most people have an image of what a drink driver is and think they’ll be fine on two pints, it's not like they’re drunk or anything.

Road safety team leader at Kent County Council, Stephen Horton, said: “It’s not how much alcohol it takes to make you dangerous, its how little.

"There is no way to know when you’re over the drink drive limit, not until you blow into a breathalyser held by a police officer – and then it’s too late. We’re saying to drivers, ‘is it worth the risk?’

“Drink driving wrecks lives and not just the driver’s.

"We want to make people think and act positively and to plan their journey – if you’re drinking don’t drive, if you’re driving don’t drink.”

“Let’s all have a great Christmas shared with our loved ones.

"Please remember, even one drink will affect your driving and could make the difference between a happy Christmas and a sad one.”

Students don beer goggles to help launch Kent's drink driving campaign

Medway Council's portfolio holder for frontline services, Councillor Phil Filmer, said: “The campaign features a cheerful but poignant song to be aired on KMFM radio throughout December.

"We hope that it will help remind drivers that having one drink really isn’t worth the risk.

“With many of us driving around Kent for work or family visits we would like to keep as many people well and happy this festive period by continuing to reduce road traffic collisions.”