WOWEN drivers have become big business, according to Diamond Insurance. This year will see more women than ever driving and buying cars.

For the retail motor sector, they are one of the biggest growth segments. They are one of the safest segments.

According to Diamond Insurance, statistically speaking, women are better drivers than men. This fact comes from the collection over decades of claims data provided by car insurance companies.

Here are some more facts about women and motoring:

• In 1999/01 women accounted for 43 per cent of driving licence holders compared with 31 per cent in 1975/76

• Licence holding has increased dramatically among women, rising 137 per cent since 1975/76, while the proportion of men holding licences has changed significantly less (37 per cent) over the same period

• In 1999, one in five male drivers had points on their licences compared to one in eight female drivers

Every year, women buy more cars, and according to Alan Pulham, franchised dealer director for the Retail Motor Industry Federation (RMI), car dealers take female motorists very seriously.

He said: “Women drivers are a growing market for the retail motor sector. This is reflected in the fact many of the higher profile new cars appearing on Britain’s roads in 2003 are expected to be most popular with women.”

Buying a new car should be enjoyable, but for some, it can be an intimidating experience.

Pulham explained: “When a customer walks into a car showroom, it can be a little overwhelming for them. However, the professionalism of the sales staff should be more than enough to boost their confidence.

“Women can be assured that they will receive a quality service from RMI member dealerships.”