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He looks so soft and fluffy he could be advertising paint or toilet roll.
But Samson is no puppy, he's a highland bull - and a rare one at that.
Neither of his parents, mum Goldie and dad, Simply Red (so named because he looks a bit like singer Mick Hucknall, allegedly), are white, and he is not an albino.
The new arrival was born on Kevin Rice’s farm in Detling near Maidstone last week.
Mr Rice said: “It is so rare to get a white highland calf, and he’s a bull so he’s even more rare."
Mr Rice is hoping to get Samson together with a white female in Devon.