If you have ever felt like giving cold callers the cold shoulder you may be interested in new legislation that comes into effect from this week.

The new law is designed to protect consumers so fewer people should get stuck with a product they feel they were forced into buying or a contract they will struggle to back out of.

There is now a seven-day 'cooling off' period for both solicited and unsolicited calls, enabling the consumer to cancel the deal.

All traders and salespeople must now provide a detailed contract clearly stating how it can be cancelled.

Graeme Preston, from Kent Trading Standards, said: "I hope it gives people the confidence to meet with salespeople in their own homes - they now have more protection."

But don't get too excited! There is a potential downside for consumers who sign an agreement for immediate work because they will still be liable for the cost of any work undertaken during the 'cooling off' period, even if they later cancel the contract.

There is concern people may be put under greater pressure to agree for work to start straight away.

Mr Preston added: "We are expecting some reports of salespeople trying it on.

"Don’t rush into signing for work to start right away - always get quotes from other traders to make an informed decision."