A cartoon is being launched by the NHS West Kent to raise awareness of how to tackle colds and coughs.

Moxy Malone will appear on leaflets and posters across west Kent to explain how to beat infections and stop people’s over reliance on antibiotics, which can lead to higher numbers of superbugs like MRSA.

Antibiotics do not work against viruses that cause colds, most coughs and sore throats – although they are needed for some other infections.

NHS West Kent’s prescribing lead Dr Fiona Johnston said: "We wanted to use a new character that would be easily recognisable and could help take a serious message to a wide audience.

"Colds, coughs and sore throats are extremely common at this time of year and in most cases they can be dealt with easily without antibiotics because they are caused by viruses.

"We need to keep antibiotics for those infections that respond. By being careful about use we can prevent the spread of superbugs.

"The reality is the more people use antibiotics the more likely antibiotic-resistant superbugs such as MRSA, Clostridium difficile or resistant E.Coli will surface."

West Kent PCT advises patients that for most sore throats, lozenges and throat pastilles help. A blocked nose can be eased by steam inhalation.

Taking cough medicine for dry, tickly or chesty coughs should help reduce coughing. Headaches, pains or a high temperature can often be reduced by taking paracetamol – although you must always check if any other medicines you are taking already contain paracetamol.