THE new Peugeot 407 will be the star of Peugeot’s stand at this year’s Sunday Times Motor Show Live.

The British public will be keen to get their first glimpse of the car both in its saloon and SW guises. Prices start from £14,750 on the road.

The car goes on sale some 70 years since the first of the legendary 400-series Peugeots - the 401 - went on sale in 1934.

Diesel is traditionally an area in which Peugeot has led the industry, and some exciting new diesel cars will be a key feature of the show stand. The stunning twin HDi-engined “Hoggar” concept car will sit alongside Peugeot’s latest production offerings including the new 206 GTi HDi.

The stand will feature one of the new 307CC World Rally Championship cars alongside two simulators where visitors of all ages can pitch their skill against one another.