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Local councils and central government have been issued with a `pothole plan' following a review, in an attempt to use the thinly-stretched road maintenance budget as efficiently as possible.
The plan, which some might argue is an exercise in common sense, recommend prevention ahead repair, fixing every pothole properly at the first attempt, and communicating to the public exactly what is being done.
The review was commissioned by Transport Minister Norman Baker, who said: "We all know the misery that potholes can cause to highway users and local communities and the recent series of harsh winters has only served to intensify the situation.
"We've given £3 billion to councils for road maintenance over the next four years but money can only go so far and the old adage rings true: prevention is indeed better than cure.
"I would urge all those involved with highways maintenance, including councillors, chief executives, local highway practitioners, those in the utility sector and contractors to adopt the approaches set out in this report, not only to make real cost savings but also to provide a high quality service that both the road user and local residents deserve."
Matthew Lugg, President of the Association of Directors of Economy, Environment, Planning and Transport, who led the Pothole Review, said: "This Review has focused on key principles and strategies to reduce potholes in the future.
"There are a number of key recommendations, which when implemented by the highway sector will lead to more effective outcomes for the highway users and the economy. I would encourage all parties to take on board the recommendations."