One of Britain's leading supermarkets has announced plans to reduce pollution caused by plastic waste.

By 2025 Morrisons, which has 13 stores in Kent, will only use reusable, recyclable or compostable packaging throughout all of its own-brand range.

Bosses have also signed up to WRAP's UK Plastics PACT, an industry initiative aiming to change the way businesses use plastic.

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Other eco-friendly changes to be introduced are allowing customers to use their own containers, when buying meat and fish from the shop's Market Street and a trial of removing plastic from fruit and vegetables in some stores.

Black plastic trays, used for meat and fish, will be phased out by the end of 2019 and water fountains will be installed in new shops, so customers can refill bottles.

It comes as it is revealed Morrisons will no longer stock plastic drinking straws or single-use 5p carrier bags.

Plastic cotton buds will also vanish from shelves and buds with paper stems will replace them.

Chief executive of Morrisons, David Potts, said: "Reducing the damage caused by plastic is one of the most challenging issues society can address.

"Because we make most of the fresh food we sell, we're in an important position to make changes to our packaging.

"Joining WRAP's plastic PACT also offers a special opportunity to work collaboratively to take this opportunity."

Since 2010, Morrisons has reduced the weight of the packaging used at its own brand Market Street counters by 50%.

At the moment, 82% of the plastic, measured by weight in packaging, is recyclable with the goal being 100%.

Taking action to reduce plastic was one of the most important issues to customers, according to its own research.

Morrisons has stores in Sittingbourne, Sheppey, Maidstone, Chatham, Rochester, Faversham, Aylesford, Canterbury, Folkestone, Gravesend, Herne Bay, Dover and Margate.