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Police recruitment advert leaves people confused

An advert to recruit more police officers in Kent has left people scratching their heads.

The advertisement shows a police officer carrying a gun.

It includes the words "from first responder to prison absconder".

The police recruitment advert (3858621)
The police recruitment advert (3858621)

Now people have taken to social media to question why it appears as if the police officer is fleeing, or absconding, from prison!

Theresa Ferguson said: "Am I missing something with this advert? Your others in this group are great. But there is a mixed message with this one."

Cynical Gentleman tweeted: "A little confused by your advert this morning... does this mean the officer has now escaped from prison?!

Superintendent Tracey Quiller said: "Kent Police’s ‘More Than The Badge’ recruitment campaign was launched in March 2018 and has reached over 2.5 million people via social media alone.

"It has seen in excess of 800 applications received from people keen to join the force.

"The campaign is designed to show the wide variety of challenges police officers face on a daily basis and while all advertising is open to interpretation, Kent Police hopes those keen to join the force will be able to understand the campaign’s sentiment.

"There has never been a better time to join a police force that has been rated as ‘outstanding’ by the Independent Police Inspectorate."

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