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Kent's police and crime commissioner has weighed into Piers Morgan in a debate over the manliness of papooses - by posting a snap of himself wearing one of the baby straps.
Matthew Scott has told Morgan to stop giving parents "a hard time" just days after the former newspaper editor criticised Bond star Daniel Craig for carrying his child in a papoose.
Responding to a picture tweeted by Craig, Morgan had written: "Oh 007.. not you as well?!!! #papoose #emasculatedBond."
He later added: "Papoose-gate going global tonight.
"A lot of VERY angry papoose-lovers screaming abuse at me.
"FYI: It won’t change my mind about papooses - they are ridiculous instruments of emasculation."
His views have been the subject of debate all week and discussed on many panel shows, including Morgan's own breakfast show.
And Mr Scott tonight joined the army of dads hitting back at Morgan by tweeting a photo of himself carrying his young daughter in a papoose.
He wrote: "Sorry, Piers. Taking this for a spin. She loves it, so do I. Can we just stop giving mums and dads a hard time? Parenting is hard enough without being made to feel bad about what we do."