To mark the launch of a movement called Let There Be Beer, the image of a pint of lager has been projected on to Dover’s White Cliffs.

The organisers said their aim was to reignite the public’s love of beer and restore lagers, ales, bitters, pilsners and stouts firmly in the nation’s heart.

A spokesman for the group said: “For centuries, Kent has been one of the chief homes of the hop, and therefore Dover has a great relationship with beer.

“Breweries have been in the town for hundreds of years.” Other landmarks that have been lit up as part of the movement include Cardiff Castle, Norwich Castle and Hadrian’s Wall.

The Let There Be Beer movement, is a collaboration comprising some of the world’s biggest brewing companies, national brewers, publicans, retailers, organisations such as the British Beer and Pub Association as well as being supported by the Campaign for Real Ale and the Society of Independent Brewers.

To visit the campaign's Facebook page click here