SINCE MG Rover Group's Monogram Bespoke Build programme was introduced in 2002, almost 3,000 individuals have taken the opportunity to personalise their cars.

People have been attracted by the choice of a broad range of special colours, a wide selection of interior trim colours and fabrics, and a variety of individual features not normally available as part of a manufacturer’s specification.

Most popular have been the exclusive exterior body colours, with the 2003 range of 20 colours now enhanced and expanded to 24, including 12 new shades.

From the sophisticated Chatsworth to the outrageous Bittersweet, the 2004 Monogram range takes freedom of expression to new limits. One of the new ‘Chromescent’ paints, Moonshine, offers an iridescent, holographic paint effect.

John Edwards, MG Rover’s group sales and marketing director, said: “The Monogram programme provides an exclusive opportunity for MG and Rover customers to realise their personality through automotive style and reflect their individuality.”

Carrying the personalisation theme through to the interior, a wide range of leather and Alcantara interior trims is available. Completing the opportunity is a package of individual factory-fitted options.

High-tech items such as Highline Navigation systems or roof mounted DVD players complement alloy wheel options, tow packs and other features to ensure that the Rover and MG customers can enjoy an unprecedented degree of choice in determining the exact specification of their car.