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Robbers threatened Deal shop staff before escaping with a haul of jewellery.
Three men targeted Simmond's Jewellers, in the High Street, yesterday afternoon.
Kent Police said they stole jewellery from a display cabinet before fleeing.
Officers are are appealing for witnesses to get in touch.
Police spokesman Jane Walker said: "Three men walked into the shop at about 4.30pm on Wednesday, threatened staff and stole an amount of jewellery.
"Nobody was hurt - just threatened - which is sufficient to make it a robbery."
They escaped in a silver Peugeot estate car, which was later found abandoned.