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A hallowed Kent institution will be pitching up at Glastonbury today in a bid to find more students.
The University for the Creative Arts will be the only academic institution to have a formal presence at the world-famous festival held at Worthy Farm in Somerset.
Among the guests are Kings of Leon and Gorillaz. But UCA will be offering its own brand of entertainment.
Festival-goers will be given the opportunity to glam up like fashion models and take part in a photo-shoot.
Free internet access and phone charging facilities will also be on offer, in addition to creative activities like jewellery-making.
Audio: What's on offer at the UCA marquee
Tim Savage, UCA organiser at the Rochester-based institution, said: "We've found it to be a great medium for meeting people in a less formal environment than say an educational fair or an open day.
"Glastonbury is the leading performing arts festival in the world and being able to link it with the UCA brand was also really attractive.
"The students were able to celebrate their work in a very desirable location."
The UCA tent will be open to the public from today until Sunday.