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A 'natural flavoured water' is being sold on Facebook Marketplace for £150 a bottle.
Prime is being sold at £2 each in Asda, Aldi or on the official website. But budding entrepreneurs are selling the sought after product for 75 times the retail price.
YouTubers KSI and Logan Paul created the brand and the drink is described as a 'naturally flavoured' beverage containing 10% coconut water, antioxidants and electrolytes.
It comes in six flavours: meta moon, ice pop, blue raspberry, tropical punch, lemon lime and grape.
The product has been growing in populartiy among youngsters for some time.
One teenager from Broadstairs was making anything from £2,000 to £3,000 a month by selling the drink at a huge profit.
Another lot was stolen from an Asda warehouse near the Ashford Designer Outlet in October.
But it hit the headlines again yesterday after Aldi became the latest supermarket to offer the product and shoppers in Gravesend were seen "pushing and shoving" each other to get to the limited stock.
And now, hundreds of Facebook Marketplace sellers are listing the drink in multiple flavours at extortionate prices.
KentOnline contacted several of the sellers to see where they got their stock from and why they were selling it at such a high price.
Andrei, who sells the blue raspberry and ice pop flavour Prime for £6 a bottle, said he visits Asda in Chatham to replenish his stock.
The supermarket giant has restricted customers to three bottles each.
He said: "I go to Asda to check and see if there is any there, simple. I then list them online.
"I never queue but I've only found the drink two or three times so far.
"I sell the drink for three times their price due to high demand.
"But my prices are a lot lower than others selling it online as well."
Logan, from Margate, sells four flavours of Prime for £7 each.
He said: "You can get them from either Asda or Aldi in West Wood Cross and Ramsgate.
"I have to get up around 5am to be waiting outside to be first in line but when I do get the drinks I usually sell straight away.
"I've tried the drink myself and the niceness depends which flavoured drink you get but I'd say it is worth the hype, ice pop is the best."
One seller from Parkwood named Woody had three bottles of the ice pop Prime for sale for £150, KentOnline did approach them for comment.
Another seller that did not respond was James from Ashford who had three bottles of tropical Prime for sale at £95 each.
The description explained that the flavour was 'rare' with three available at £95 each.
It also stated that the seller was not open to offers and remarkably two had already been sold at the steep price.
Another seller names Lee had a selection of flavour for sale near Milton Regis in Sittingbourne.
They were listed at £80 per bottle.
A quick search on Facebook shows the drink being sold by people across Swale, Maidstone, Medway and the rest of Kent.
If you didn't want to buy from strangers on social media you could try and purchase the drink on Prime's official website.
But every 24-pack, in each available flavour, is currently sold out and has been for many months.
In an episode of The Fellas podcast, KSI discussed the drinks popularity.
The 29-year-old said: "It’s always sold out, man. Honestly, people are selling it on the black market.
"The only place you’re meant to get Prime is Asda and Arsenal stadium (and now Aldi). But people are getting it at petrol stations.
"Asda employees aren’t even putting it on the shelves anymore.
"They’re like ‘what’s the point, I put it on the shelf, and it’s gone instantly."