Charlton have unveiled a new kit and a new sponsor for next season's Championship campaign.One of JD Sports' youth fashion brands, Carbrini Sportswear, will be displayed on the front of the new shirts as part of the deal.
Charlton chairman Derek Chappell said: “We are absolutely delighted to be associated with JD Sports, and delighted that they have shown such confidence in the club ahead of next season.
"These are difficult times for clubs seeking sponsorship deals, given the current financial climate."
JD Sports chief executive Barry Bown said: "It is an initial one-year deal and we feel it will give us great brand visibility at a key Championship club.
"This is our first serious investment in football shirt sponsorship in England and will enable our Carbrini Sportswear brand to gain much greater awareness."
