Drop litter and face a fine is the hard-hitting message behind a new campaign.

It’s called Fast Food Litter Campaign, and it's been launched in Maidstone this week.

It features competitions, information and giveaways encouraging people not to clog up the town with food wrappers and packets, which could lead to a £75 on-the-spot fine.

Cllr Mark Wooding, Maidstone Council cabinet member for the environment, said: "There are enough bins in the town so there really is no excuse.

"We are taking this issue very seriously and I am confident it will be a success and the town will be even cleaner and tidier than it is now."