Fans of Coronation Street, Emmerdale, Loose Women and The Bill may be surprised to catch a glimpse of Kent’s biggest business event in the ad break.

Even though they are already expecting record numbers, organisers of Kent 2020 Vision are cranking up their marketing message by taking 15 slots in prime time ITV shows ahead of the event.

The all-day show at the Kent Showground, Detling, on Thursday, April 2 features big-name speakers like media guru Andrew Neil, travel expert Simon Calder and Olympic medallist Kriss Akabusi.

Lavender Blue, based at the Maidstone Studios, has produced the advert.

More than 300 exhibitors are already booked and 3,000 delegates registered for the event, being organised by Business Link, based at Kings Hill, West Malling.