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By Andrew Gidley
Bill Williams believes Maidstone United’s move to groundshare with Ashford offers the chance of financial stability for the first time for years.
General manager Williams, who has become a shareholder in the Ryman League Premier Division club, says the three-year deal is a short-term arrangement toward their long-term plan of returning to the County Town.
He said: "Our main objective over the next 12 to 18 months is to get back to a break-even situation and make us self sufficient because five months ago we were facing a financial nightmare.
"Homelands is a compact stadium with first-class amenities and facilities, and offers money-making opportunties we haven’t had before. The function suite, hospitality boxes and vice-president lounges will all provide extra revenue streams."
Williams and secretary Darren Lovell were among a group of club representatives who visited Ashford this week to familarise matchday staff with the new ground.
A vice-presidents club has also been formed and the Stones have already had a number of enquiries about membership.
He said: "We are already planning a series of off-the-field events, including a Sportsmans Evening with Sir Henry Cooper in November, a Soul and Blues Brothers evening. Golf Day, Race Day and a Clay Pigeon Shoot, which are all designed to attract interest.
"I know times are difficult but people still want to go out and enjoy themselves. Moving to Ashford has been a lift for everybody and gives us something to work with."
Williams, commercial director Mike Cogger, a supporter for more than 40 years, commercial manager Mike Sullivan and Mike Pay, formerly with Woking, will all be involved in marketing the Stones.
The Stones this week announced admission prices and season ticket arrangements for the new season which starts on August 15. Adult admission remains unchanged at £10.